Made by
people.
One open place where every creator meets every brand, and the best content wins, not the biggest following.
It was built for the few.
Influencer marketing priced creators by their follower count. The biggest accounts got the deals, and brands paid for reach they couldn’t see. The small shop with a great product and the creator with a great idea were left out.
A marketplace balanced by nature.
Creators apply, brands choose. Both say yes before any work begins, so every collaboration starts on level ground, and every campaign and video is backed by a contract.
Any brand.
Any creator.
A corner bakery and a global brand get the same tools. A first video and a hundredth get the same chance. Post a product, and the people who like it come to you.
Paid for
what it does.
What a creator earns follows what their video does: the views it earns, the sales it makes. Never the follower count. So the best video wins, and brands pay for results they can see.
A living for anyone who makes something worth watching.
We’re starting in Sweden, on TikTok. Then more platforms and more countries, with the same idea: the people decide what’s good, and everyone gets a fair chance to be seen.
Articles
In-depth reading with sources you can check yourself: what creators and a viral breakout can do for your business, and how we think.
- Which platform fits your brand?Guide · · 14 min read
- AI influencers catch the eye, but only real people can vouch for anythingEssay · · 12 min read
- Brand identity: customers buy the brand that comes to mindGuide · · 13 min read
- Paid collaborations as a creator: tax, labelling and contractsGuide · · 13 min read
- How companies find the right creators: six routes and five checksGuide · · 14 min read
- Influencer brief: a template and checklist for companiesTemplate · · 13 min read
- Influencer marketing in Sweden: statistics, sources and methodStatistics · · 14 min read
- How to run an influencer campaign, from brief to follow-upGuide · · 13 min read
- What drives the cost of influencer marketing?Guide · · 15 min read
- How to measure influencer marketing: KPIs, attribution and limitationsGuide · · 13 min read
- Labelling influencer collaborations as advertising in Sweden: what the law requires and how it is done in practiceGuide · · 15 min read
- UGC or influencer marketing? The difference and when to choose whichGuide · · 14 min read
- What is influencer marketing? A Swedish guideGuide · · 12 min read
- Job opportunities when you’re young: what a first job really gives youLabour market · · 23 min read
- What a viral breakout on TikTok can be worth to your businessMarket analysis · · 29 min read
- Many small instead of one bigResearch · · 8 min read
- Why we are building CollabifyVision · · 1 min read