Why we are building Collabify

Where we start

Advertising on social media has become a lottery for everyone but the biggest. A business with a great product and no hundred thousand followers reaches nobody. A creator with a thousand followers never gets asked.

At the same time, the small accounts are exactly what the algorithm loves. A genuine post from someone who actually likes the product travels further than a paid ad. We saw it again and again: the reach was there, but there was no way to get to it.

The idea

Collabify is that way. A business describes what it wants shown, sets a prize pool and chooses how many creators get a place. Creators who like the brand apply, make their video their own way and post it.

No negotiation. No email threads. No invoices between twenty people. The platform does in minutes what usually takes weeks.

The prize pool

What makes Collabify different is how the money moves. A campaign has a pool. Once the campaign period ends the views are counted, and the pool is split in proportion to them. Whoever reached the most gets the most. Whoever reached a few gets something.

So everyone pulls in the same direction. The business wants reach. The creator wants reach. The pool rewards exactly that.

Where we are going

We want anyone to be able to start a campaign on a Tuesday night and watch it go viral by the weekend. We want an eighteen-year-old in Umeå to get her first payment for a video she would have made anyway.

We start in Sweden, on TikTok. Then more platforms, more countries. But the principle stays the same: everyone can go viral.